This past week Steve Case, Founder of AOL, was in Denver for the “Rise of The Rest” tour, a “nationwide effort to work closely with entrepreneurs in emerging startup ecosystems.” Seven “Start-Ups” pitched and competed for $100,000 in new capital.
In choosing to attend, I needed to be clear about how to make the most of the networking opportunity. Further, wading into a room full of enthusiastic strangers, an exercise challenging even for extroverts, required additional strategies.
Intention#1: Meet like-minded entrepreneurs
During intermission and after the competition, I started conversations with women seated near me. I asked the obvious question, “What brought you here today?” One woman was looking for ”first-round” start-up financing; another promoted “thin film” technology; and a third was a Ph.D candidate in immunology/microbiology exploring different career options. All inspired me in some way even with the observation “No way would you find me up on a stage in my blue jeans!” Although not on stage, I was wearing my hippest jeans!
How to: Conversation was easiest to initiate when I smiled and looked my fellow attendees in the eye. Each person smiled back. I then reached my hand out and introduced myself, with my first and last name. I reminded myself to keep my mind calm and listen well. I also had considered what to ask beforehand. Sometimes, too, the most logical question will “pop in” once an introduction has occurred.
Since it was a business forum, we naturally traded business cards. My business cards were in a nearby pocket. My interactions, however, weren’t focused on procuring a card; rather they were primarily about meeting someone new. Remember the bigger picture. Although we can’t predict the impact of a single interaction, we are all connected as citizens in this world. Reaching out afterwards will be a logical next step anyway, if it makes sense.
Intention #2: Venture into the unknown
Once the presentations were finished, the party began. The room was packed with people. I desperately hoped to run into someone I knew. Unfortunately, no one looked familiar!! I hung by the balcony railing until ready to make a move. After a few minutes I casually walked through the room. I looked for others standing alone who looked friendly. In this way, I met two new interesting professionals
How to:
Remember if we’re friendly, guests reciprocate. Also, people appreciate when we gamble on conversation!
Again, have a few questions in mind: Tell me about what… brought you here, your work is about , you thought of the presentations, you enjoy about what you do… Although people want to know what we do, I’d re-phrase the traditional “what do you do” question.
Be “Elevator Pitch” ready! For example, “I bring people back to the table for memorable conversation. People yearn to connect. I’m a Conversation Coach and Choreographer providing facilitation and event strategy, working with a variety of organizations and leaders. Here’s a great summary about crafting your introduction[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][1].
It’s been said that having patience generates self-confidence. This adage applies when in a room full of strangers. Be patient and gentle with yourself and remember that a beautiful, yes, beautiful world is right there for you. When ready, take a leap. The “jungle” is actually quite benevolent. If you don’t, who will? Just as I left with five new acquaintances, many who I will connect with again, know that networking efforts provide quantifiable and intangible benefits, both worthwhile. Reach out often.
[1] “Tips to Nail a Perfect Elevator Pitch” by Lucy Killip; Experteer Magazine, July, 2016; https://us.experteer.com/magazine/tips-to-nail-a-perfect-elevator-pitch/
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